Content Management Systems are used by many companies as a hub for all their marketing and sales efforts. HubSpot’s CMS Starter platform is an easy-to-use hub that includes features like lead scoring, contact database, and event management – just to name a few. In this blog post we will compare the benefits of HubSpot’s product against traditional website CMS platforms like WordPress.
Many companies use CMS (Content Management Systems) as a hub for all their marketing and sales efforts. HubSpot’s CMS Starter platform is an easy-to-use hub that includes features like lead scoring, contact database, and event management – just to name a few.
The difference between platforms is an iPhone-to-Android Experience: while WordPress boasts total code control with customizable themes, Hubspot makes it easy for marketers to control design and content creation without the need for developers.
1. What is a CMS and why do you need one ?
A content management system is a hub for all your marketing and sales efforts. It allows marketers to easily control design and content creation without the need for developers.
WordPress has been around since 2003, whereas Hubspot’s CMS Starter platform is relatively new (launched in 2012). Despite being younger than WordPress, there are several reasons why businesses should consider HubSpot CMS if revenue growth online is a priority.
HubSpot’s CMS Starter platform has an easy-to-use interface with customizable themes and templates. It also offers real-time results, event management, lead scoring capabilities for sales teams – just to name a few features. Compare this to the free-flowing clean design of WordPress that doesn’t allow marketers to control design, it’s easy to see why Hubspot is a hub that can do more and has better features than WordPress.
WordPress users have the ability to install free plugins but this adds another step in the process of creating content – sometimes resulting in errors or delays which could potentially damage your brand.
2. The Benefits of HubSpot’s CMS Starter Platform
Speed & Security:
HubSpot CMS (at all tiers) provides a fast, secure, and reliable website. Standard security features like SSL, a web application firewall, and a globally hosted CDN are included right out of the box.
In comparison, WordPress websites run on one hosting account that is shared by all its users (including hackers). This increases the risk of downtime and security issues.
3. All-in-One CRM Platform
Your website should be your organization’s most important marketing asset. But you’re limiting your website’s potential if your CMS is siloed off from the rest of your growth machine. CMS Hub Starter is built as part of HubSpot’s CRM platform to ensure that your website delivers results.
WordPress is a platform that can’t integrate into your sales and marketing tools without additional plugins and resources. It does not have a CRM platform to track leads or measure the ROI of content created on the website; therefore you are limited in how you market online.
4. Why WordPress is still an Option for Your Company
For companies who only need a basic brochure website and 100% control of their hosting, updates and content delivery, WordPress is still a solid option for companies who need a professional web presence.
WordPress is free and has many plugins (add-ons) available so if you need extra support or functionality WordPress will provide an answer.
5. How to Decide
If you’re interested in weighing all of the available website platform options, including Shopify, HubSpot CMS, WordPress and BigCommerce, we are here to help. Schedule a free website review and marketing consultation with our team to learn how Mellowest can help you leverage the power of a modern website to boost sales and brand visibility online.