& content strategy
More 🔥 In your Marketing
Considering each step of your customer’s journey, Inbound Marketing is a process designed to attract and convert strangers into loyal brand advocates.
Mellowest is uniquely positioned to help your business achieve success. Combining an MIT-developed inbound methodology with Hollywood-level visual production, we are a big brand amplifier and long term strategic partner.
So, What is Inbound Marketing, exactly?
Content Creation – Hero videos. Blogs. Viral Videos. eBooks. We deploy an arsenal of content tuned to your unique buyer personas. That content provides helpful and useful information to give answers to the specific pain points your buyers may be seeking help with. You then take that content and deliver it to the world.
Lifestyle Marketing – You recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.
Personalization – As you learn more about your leads over time, you can better personalize your messages to their specific needs.
Multi-Channel – Inbound marketing by its very definition is designed to reach people where they reside. You want to deliver content that is relevent and gets to the buyers where they live and where they can interact with you.
Integration – Your website, your content, your analytics and your stategy are all integrated with a state-of-the-art marketing automation set of tools. This gives you the power to devote all of your marketing energy on getting the right content in the right place and at the right time for your pre-defined campaigns.