Video production is an important part of any marketing strategy. Videos are a great way to engage audiences and tell compelling stories that get results. But when it comes to video production, small-business owners don’t always know where to start – especially if they’ve never made a video before. There’s no need for fear though! This article will provide you with the tools and resources needed for your next successful video project.
Before you start working on creative ideas though, it’s important to consider to goal of the project. Are you releasing a new product? Educating potential customers? Trying to increase sales?
Once you have a defined business goal, the next step is to create a pre-production timeline. That includes script writing, storyboarding, location scouting and setting up the equipment. If you are a production team of 1 (aka marketing manager or in-house content creator) then we advise following the simple acronym K.I.S.S: Keep It Stupid Simple. Creating a simple document will help you unpack your thoughts and get clear on your vision for the video project.
It is important to do your research. Before you shoot a video, you have to make sure that it’s something that people want and need. If there isn’t an audience for the content or if the content doesn’t solve any problems for anyone, then your hard work may fall on deaf ears. Always think of the intended audience and how they will find, receive, and share your message.
Match Your Video to Your Audience
There are many different shooting techniques and video styles, so it’s important to know which one will best suit your needs and budget. For example, you can shoot a single take recording with only one camera (live-streaming) or tell an entire story using various shots edited together on digital editing software like Final Cut Pro or Adobe Premiere. Examples of popular video styles include:
- Documentary / Mini-Doc
- Demonstration / How-To
- “Hero” Videos / High Action
- Social Media Videos
- Animated Explainer Videos
Tips for A Successful Shoot:
-Know what you want to accomplish with your video
-Define the scope of the project, including target audience and purpose
-Set a budget for production costs
-A good videographer can make all the difference. They should have experience shooting on location in addition to sound recording skills so they won’t need any additional post production work. Find someone who is available during your preferred filming date range and will be able to get back to you right away.
Video Editing 101
After filming, you’ll want to import the footage into a timeline on editing software and start cutting and splicing. You can also use video editors like iMovie for iPhone or Avid Media Composer for PC which are designed specifically for beginners who don’t need advanced features. Remember that your final goal is to produce a high-quality video that resonates with your audience, not necessarily Hollywood.
Now that you have your footage, it’s time to start the editing process. You can use video editors like iMovie for iPhone or Avid Media Composer for PC which are designed specifically for beginners who don’t need advanced features. Remember that your final goal is to produce a high-quality video that resonates with your audience.
This is where the magic happens. And editing doesn’t have to be complex or expensive – there are a lot of free and low-cost tools out there that will do the trick for simple edits. Even an iPad or Android tablet can be a powerful platform for making quick cuts to footage recorded on DSLR and Mirrorless cameras.
Promotion: How to Get Views On Your Video
-Post on social media channels and encourage engagement with viewers by asking questions, offering polls or creating a contest. -Send the link in an email newsletter to share where it can be viewed for free online. -Create teaser videos that drive traffic back to your website or YouTube channel (also create links) so people know how they can see more content .
-Feature the video on all of your company’s marketing materials so people will remember you when their looking for a product or service like yours!
Promotion: How to Get Views On Your Video
-Post on social media channels and encourage engagement with viewers by asking questions, offering polls or creating a contest.
-Send the link in an email newsletter to share where it can be viewed for free online.
-Create teaser videos that drive traffic back to your website or YouTube channel (also create links) so people know how they can see more content .
-Feature the video on all of your company’s marketing materials so people will remember you when they’re looking for a product or service like yours!
Incorporating Video Into Your Marketing Strategy
When it comes time to publish your videos online, there are several strategies that may help promote them more effectively. Here are four tips from HubSpot’s blog about creating great YouTube content marketing:
-Integrating YouTube into your social media strategy. Make sure to post your video on the corresponding Facebook or Twitter accounts for maximum exposure to followers and friends.
-Take advantage of SEO help from Google videos in order to get links back to your website, making it easier for people who are searching online for relevant content. This will increase traffic, which is beneficial for all involved parties (including you!).
-Consider creating a custom landing page with an embedded video player that leads viewers directly to the desired pages on your website such as pricing information or forms they need before contacting you. HubSpot claims this helps improve conversion rates by up 45%. It’s also worth mentioning that embedding code can be added onto any webpage without coding skills and is easily done with a few mouse clicks.
-Videos can be distributed through social networks such as Linkedin, Twitter and Facebook in order to reach wider audiences that may be interested in your business or product. These platforms offer targeting features for ads which means they’ll show up more often on the pages of those who are most likely to be interested.
-Create a video series so people will come back often because there’s always something new being published! It’s also a great way to keep viewers engaged by providing them with valuable content that keeps their attention span high enough for you to convey what needs to happen next (which is usually purchasing).
-Don’t forget about email marketing – videos are proven to increase conversion rates on-page and in-inbox.
Hiring a Professional Videographer
If the goal of your video product is to promote a business or a product, an inbound agency may be able to help. With the experience and tools to help you craft your message and reach a wider audience, Mellowest helps small businesses create content that drives results.
If you’re interested in learning more, drop us a line to get in touch!